Type_Branding, Art Direction, Print

Client_Edenesque

Deliverables_Visual Identity, Logo Design Packaging, Illustration, Print and Digital Collateral, Web Design, Iconography

Edenesque

Edenesque is a BIPOC, LGBTQ, woman-owned & led company on a mission to advance social justice through chef-crafted, plant-based milk products. In 2024, Edenesque expanded from a local farmers' market product into a national brand in Whole Foods, coffee shops, and local grocery stores.

We focused on Edenesque's core values and the tagline Be The Love to launch the brand onto the national market. Since love is actionable, the branding reflects this using whimsical typography and vibrant colors, while the illustrations are energetic, fluid, and strong.

Preparing for launch

A joyful
transformation

Each aspect of Edenseque’s identity leans on surrealism and plays off the idea of transformation. Bodies are made with fields of color and wavy shapes that fuel who we are and our movement. In contrast, the logo is modular to offer balance and confidence. Within that logo, a drop is hidden and acts as a focal point for the symbol and illustrations creating unity between each part of the brand.

A conversation between nourishment and community

Marketing
design

The brand expansion and subsequent launch grew Edenesque from a 900K/ year brand into a 3M/year brand with a projection of 13M/year in 5 years.

Overall, the graphics combine the trust of a quality product intentionally created with the magic of curiosity and the unexpected.

Upholding our values

Edenesque Food Insecurity
Initiative

The Edenesque Food Insecurity Initiative™ encompasses a comprehensive strategy for addressing food insecurity within our community. The branding builds off the logo with the subtle change of the liquid drop becoming a leaf.

Edenesque lives at the intersection of a company doing good with a non-dairy product that tastes good.

All eyes on us

Brand
expansion

Edenesque launched with Barista and Unsweetened Oat Milk but will expand to pistachio in 2025 and almond in 2026. Our challenge was creating a unique identity for each variety while maintaining the brand family voice. Oat, Pistachio, and Almond all have signifier colors that help quickly distinguish them on the shelf. Oat contrasts blues with oranges and pinks for the golden hues of oats. For pistachio, green is the star and is supported by blues and pops of pink. And reds and purples partner with light blues to highlight the robustness of the almond.

branding and creative direction

Studio Sisi

marketing and collaboration

Oneness
Sun and Soul

photography and videography

Julia Dotoli; Producer
Eva Gajzer of Oneness; Director
Caylah Leas; Prop Stylist
Kate Atkinson; Prop Stylist Assistant 
Shauna Saneinejad; Food Stylist
Hanan Sharifa; Food Stylist Assistant 
Christian Habberstad; Videographer

website development

Brand Desk
Chetan Mangat

Shop pottery and prints at Sir Sheep _ sirsheep.com _ Shop pottery and prints at Sir Sheep