Type_Art Direction, Graphics, Experience Design

Client_Google

Deliverables_Video Graphics, Advertisement Graphics

Google
Pixel Fall Launch

Partnered with Modicum Agency, we helped Google launch their industry redefining hardware. Covid restrictions and a focus on digital experiences allowed us to build a new type of event. This launch became less of a show and more of a conversation - a personal unboxing experience. 

Our team was responsible for producing all show graphics, launch, and advertising materials, that would then integrate seamlessly with the speakers. We developed the initial designs and collaborated with animators to bring them to life.

Shapes and tone

Event branding

The experience was designed to feel casual and human with the graphics mirroring this fluid approach. They are flexible and dynamic, influenced by Material You UI. In conjunction, the color palette was built to reflect the new color combinations of each phone using tinted greens, light gold, and bright coral.

A collection of moving parts

Live
graphics

The graphics were built to seamlessly integrate with the speaker recordings. During the live event, the visuals act as a backdrop to the speaker. During the virtual event, the graphics must share the same space, highlighting the important points while adding a level of dynamic movement to carry the story.

In tribute to the pre-game

Before the show

Before an event starts there needs to be a visual shift that communicates there isn’t much time left. And if you only rely on a clock it often will be ignored or just fade into the background. To combat this, we built a 10-minute sequence to heighten anticipation, prep viewers to settle in, and signal the overall aesthetic of the coming show.

studio

Sisi Recht Studio & Modicum

role

Art Direction
Typography
Graphic Design

creative direction

Scott Falivene
Royal Pashayev

graphics with

Zach Jaeger
Isacc Kuula

animation

Sandy Ching
Han Lee
Isacc Kuula

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