Type_Brand Identity, Illustration

Client_Brayola

Deliverables_Logo Design, Business Cards, Illustration, Packaging Design

Brayola

Brayola is an e-commerce site that helps shoppers find better-fitting bras. 

Brayola believes in the uniqueness of each woman, from size, age, needs, and style. Women feel more comfortable and confident through thoughtful design and open dialogue.

Starting with a base

Building the logo

Mirroring Brayola's vision of unique self-identity, the letterforms of the logo are varied in width and form. The curves are distinct and diverse. And each character balances and communicates with the other.

Picking the rainbow

A dynamic color palette

A great bra and underwear are the foundation of every woman's wardrobe. They are an essential part of the confidence and self-care women carry with them throughout the day. Inspired by this, we developed a color palette built around the changing colors of the day—from sunrise to sunset.  

Creating character

Tone of
voice

Relaxed, friendly, direct. Brayola believes support is critical to fostering a community of positivity and inclusivity. This tone was used as a focal point in the rebrand, with the website and visual strategy designed by Lemonade Agency.

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