Type_Branding, Art Direction, Print

Client_Game Flavor

Deliverables_Logo, Brand Guidelines, Print Collateral

Game Flavor

Thinking back to retro games, if your character was running out of health, there was a potion to keep you alive. And even as gaming progresses, drinks still remain a big part of your journey. Game Flavor wanted to build on that experience and develop beverages that pair with individual games. 

In the early stages of funding, Game Flavor partnered with Nintendo to develop a line of drinks. In order to pitch ideas and generate new interest, Game Flavor needed to develop a clear, consistent brand. The resulting identity is a combination of fluid movement, contrasting, bright colors, and gaming shapes.

A new identity

Playful and
fluid

We wanted the logo to literally embody the movement of liquid. Using humanist, chubby letterforms with rounded edges, the name feels personable and friendly, like a quick wink.

Setting the tone

A collection of shapes

Gaming offers a world of whimsy and fantasy. While building out the identity, we wanted to bring contrasting, saturated colors to the forefront. Not all games are bright but they all are about play. Ubuntu’s cheerful, rounded letterforms perfectly pair with the chosen colors. And the shapes are popular gaming symbols easter eggs.   

Setting the tone

A collection of shapes

Gaming offers a world of whimsy and fantasy. While building out the identity, we wanted to bring contrasting, saturated colors to the forefront. Not all games are bright but they all are about play. Ubuntu’s cheerful, rounded letterforms perfectly pair with the chosen colors. And the shapes are popular gaming symbols easter eggs.   

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